Focus on: Business Strategies Twenty years of steady growth and smart acquisitions have propelled Doctors Foster & Smith to the top spot among pet-supply catalogers.

By Reported Donna Loyle

Education = Brand Loyalty

This cataloger has a good handle on how to keep customers coming back. From its inception, DFS has focused on customer education. In fact, one could call this strategy its USP — Unique Selling Proposition. No doubt, it’s one of the primary ways in which the cataloger builds and retains customer loyalty.