Crossing Pointe: Blair’s Investment Takes Off
Focus on: A Catalog Startup
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Indeed, a glance through a recent catalog edition reveals highly fashionable and yet reasonably priced women’s apparel, including a tailored denim peacoat for $49; contemporary leather-upper Mary Janes for $49; and chunky ribbed-knit cotton turtlenecks in misses sizes for $29.
Natural fibers such as cotton, silk, wool, linen and leather are priorities, says Shapiro, because that’s what Crossing Pointe’s baby boomer market prefers. On the whole, the styles are less trendy than, say, Nordstrom, but more fashion forward than the timeless classics found in the Talbot’s or L.L. Bean catalogs.
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Reported Donna Loyle
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