Crossing Pointe: Blair’s Investment Takes Off
Focus on: A Catalog Startup
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Shapiro describes Crossing Pointe’s product selections as more fashion-forward than Blair’s. Best-sellers this past season included merino wool separates, denim and footwear.
Like Blair, Crossing Pointe maintains a keen eye on the value-conscious shopper, and product prices reflect that imperative. Crossing Pointe’s top-selling price points range from $29 to $49, says Shapiro.
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Reported Donna Loyle
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