Crossing Pointe: Blair’s Investment Takes Off

This is the story of a successful startup.

Target Demographic: Not Just Younger, But Wealthier

Blair’s goal in starting Crossing Pointe was not only to attract a younger audience, but a more affluent one as well. As numerous demographers have noted in the past decade, the United States currently is undergoing the greatest transfer of wealth in the history of mankind. That is, American fortunes made in the post-WWII period now are being passed down to baby boomers. Moreover, being a highly educated generation in the aggregate has enabled boomers to amass their own fortunes as well.