Crossing Pointe: Blair’s Investment Takes Off

And did they ever. Crossing Pointe’s average customer age is 48, and the catalog already is well-entrenched as a direct marketer of women’s apparel and home goods to the massive baby boomer generation with its 37 million female consumers. Already, the catalog division has become a significant growth initiative for Blair, and has increased its annual percentage of corporate revenue each year, says Shapiro.