Focus on: A Catalog Startup

By Reported Donna Loyle

About Crossing Pointe
Headquarters: Warren, PA
Parent company: Blair Corp.
Crossing Pointe’s 2003 sales through Q3: $52 million
Products: Women’s apparel, housewares
Average order value: $100+
Target demographic: baby boomer women
Number of SKUs: 10,000 to 12,000
Rank on the Catalog Success Top 200 list: 8 (as measured by housefile-growth rate); 126 percent 12-month housefile-growth rate from Dec. 2001 to 2002
Annual catalog circulation: 15 to 20 million
Printer: Quebecor World