Crossing Pointe: Blair’s Investment Takes Off

Indeed, the average age of Blair’s female-apparel customer is 64, and a company can target an aging population for only so long before ... well, let’s talk brass tacks ... more and more of its most loyal customers head to that great shopping center in the sky.

“Blair needed to attract not just new customers, but a whole other generation,” says Lewis Shapiro, vice president and general manager of Crossing Pointe and a veteran merchant of women’s apparel. “So Blair created a brand-new business, Crossing Pointe, to accomplish that.”