Crossing Pointe: Blair’s Investment Takes Off

E-commerce expertise has become a core competency as Crossing Pointe has evolved.

Today, much of Crossing Pointe’s e-commerce and Internet marketing operations are performed in-house. Marketing Director Gary Smith and his team are responsible for Crossing Pointe’s Web site, e-mail campaigns, and traditional catalog marketing activities. “Gary’s ability to keep up with the marketplace, direct marketing trends and with technology issues is truly remarkable,” says Shapiro.