Focus on: A Catalog Startup

By Reported Donna Loyle

The cataloger also has partnered with Amazon.com; in fact, Crossing Pointe was one of Amazon’s charter members of its Apparel and Accessories Store. IIS helped Crossing Pointe integrate its catalog and fulfillment systems with Amazon’s Merchant e-commerce platform.

In discussing Crossing Pointe’s partnership with Amazon, Shapiro says: “We looked at the millions of people buying books online, and we thought, ‘Why can’t that happen for apparel?’ The Amazon demographic matched the Crossing Pointe customer profile. So we jumped at the opportunity to sell our merchandise on the Amazon site,” Shapiro recalls.