Focus on: A Catalog Startup

By Reported Donna Loyle

CommercialWare’s system is used for more than just e-commerce — indeed it is Crossing Pointe’s operating system. Its capabilities include marketing analysis, merchandising, order entry and customer service, and it’s been integrated with Blair’s distribution system for order fulfillment. Most important to Crossing Pointe, the system offers a common customer view for both its e-commerce and catalog channels.