Focus on: A Catalog Startup

By Reported Donna Loyle

They turned to CommercialWare, a provider of the catalog management system CWDirect, and Integrated Information Systems (IIS), a provider of integrated information solutions, to help open a Web store in less than six months and to coincide with the print catalog’s first mail date. Today more than 20 percent of Crossing Pointe’s sales are via the Web.