Crossing Pointe: Blair’s Investment Takes Off

Unfortunately, the venture went under, and in 1999, Shapiro was hired by Zawacki to work for Blair.

Shapiro says Zawacki wanted to hire a leader experienced in direct marketing a catalog to baby boomers. “With my Brylane/Lerner background, I had the merchandising, marketing, general management and e-commerce experience Blair was looking for, and the track record in selling women’s apparel to launch the Crossing Pointe division,” says Shapiro.