Focus on: A Catalog Startup

By Reported Donna Loyle

In a written statement, Seymour noted her enthusiasm for the partnership: “Through Crossing Pointe I can transform my creative energy into fashion designs and offer an affordable line of women’s apparel that embodies my art and my lifestyle.”

Seymour also noted that she wanted to work with Blair because of the company’s “experience, high level of credibility and integrity.” Her signature collection debuted in the Crossing Pointe catalog in early 2002. And while Blair officials wouldn’t report annual sales for the actress’s collection, they did note that the partnership has given Crossing Pointe significant exposure in the national media.