Focus on: A Catalog Startup

By Reported Donna Loyle

How Crossing Pointe landed this particular celebrity partnership is an interesting story involving inspiration and behind-the-scenes connections. Here’s how Shapiro tells the tale:

“I was on a plane coming back from Asia, and I was thinking about getting a person who would represent the Crossing Pointe customer base well. I was on a Cathay Pacific plane, and I had the airliner’s magazine open, and Jane Seymour was pictured in an ad for Mandarin Hotels. I’m looking at her in the ad, and looking at her ... and it suddenly dawned on me: “That’s her! That’s the face of Crossing Pointe. She’s perfect!”