Crossing Pointe: Blair’s Investment Takes Off

The common denominators among Crossing Pointe’s product selection are value and quality, says Shapiro, and he credits Kathy Parigian, merchandise director, as the catalyst for a successful merchandise mix. “The quality of our selection is reflected in our return rates, which are lower than average for women’s apparel, even though we’re also a relatively new merchant,” says Shapiro. “And adding women’s and petite’s sizes has helped grow both our customer base and revenues.”