Print-Plus: Focus on an Incremental Break-Even Point
Focus on an Incremental Break-Even Point to Make your prospecting a good investment
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If you want to grow, the percent of "new to files" has to be even higher than your attrition rate. You'll need to mail below the incremental break-even point to find them. New buyers are the lifeblood of any catalog company, and you need to be willing to invest initially to acquire them. But invest wisely.
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- Companies:
- Lett Direct Inc.
- NextAction
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