Print-Plus: Focus on an Incremental Break-Even Point

Overspending to acquire a new buyer and trying to grow too fast won't work. But not investing in growing your housefile can negatively impact business, too. That's why you should calculate an incremental break-even point and measure list results against this benchmark.

Print Break-Even Points
The incremental break-even point is defined as follows: Gross Sales less Refunds = Net Sales; Net Sales less Cost of Goods Sold = Gross Profit Margin; Gross Profit Margin less Direct Selling Expenses = Incremental Break-Even Point.