Why Not Make it Amazing?
Ah, but this innocuous plastic bag can hold 50 pounds of coins! Sure, you can just say that in copy, but showing it in conjunction with a headline is much more effective. BankSupplies photographed the bag bulging with 50 pounds of pennies, but not ripping or spilling a single cent. It’s not a gorgeous photo, but it’s an effective image that sells to the audience.
- People:
- DeLuca
- George Hague
- J. Schmid
- Places:
- Belleville
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
