Why Not Make it Amazing?
3. That’s Amazing!
The “That’s Amazing!” shot lets catalogers show off just how amazing their products really are. BankSupplies of Belleville, Mich., uses this technique to market items for banks and other companies that handle large amounts of cash and coins. Many of its products are commodities: coin rollers, deposit bags and caging supplies. When photographing its heavy-duty, tamper-evident coin bags, the cataloger could’ve easily laid the product on a table and snapped an image. After all, it’s just a bag. Or is it?
- People:
- DeLuca
- George Hague
- J. Schmid
- Places:
- Belleville
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
