Why Not Make it Amazing?
So the result is a shot that smacks of verisimilitude. This is real. These in-action shots complement Goodway’s controlled studio images where each product is showcased, and the two types of photos combine to support Goodway’s brand as a producer of top-of-the-line HVAC equipment that's field-tested for proven results.
- People:
- DeLuca
- George Hague
- J. Schmid
- Places:
- Belleville
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
