Why Not Make it Amazing?
You can’t create drama with every product. But by lacing benefit-driven images throughout your catalog, you create a promotional piece that causes customers to pause and look at your pictures, which is the first step to making a sale.
George Hague is senior marketing strategist at J. Schmid & Assoc. Inc. You can reach him at (913) 236-8988 or at GeorgeH@jschmid.com.
- People:
- DeLuca
- George Hague
- J. Schmid
- Places:
- Belleville
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
