Don’t Try This at the Office
Five ways to sabotage your single-product, direct mail campaign.
The cost of the project overshadowed the return on investment (ROI) calculation. Let’s assume that one order yields $700 gross demand, and further assume a 70 percent gross margin (or $490). Mathematically, $200,000 divided by $490 means 408 orders (or 0.81 percent) to cover the cost of the mailing.
- Companies:
- J. Schmid & Assoc.
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