Five Ways to Make List Selects Work Harder for You

3 Pick the right selects to zero in on your prospect target. In mailing to outside prospecting lists, Gooseberry Patch, the Delaware, Ohio-based home accessories and cookbook cataloger, has noticed that one select in particular has been making a difference. “Product category has been of growing importance in making some lists work for Gooseberry Patch,” says Liz Plotnick-Snay, chief operating officer.