Five Ways to Make List Selects Work Harder for You

When it comes to prospecting, says Hayden, “It pays to have a plan.”

One Money-Saving Tip

When renting prospect lists, request a cap on select charges, suggests Cheryl Bagdan, senior account executive at list brokerage and management firm Statlistics. “If several selects, such as recency, gender, age range and income are all needed to make the list work for my catalog client — and with all those selections the list price becomes too high — we recommend negotiating those select charges down to a reasonable level,” Bagdan says. “So instead of paying a hypothetical $35/M or more for the selects, we suggest paying a max of $25/M for all the selects.”