Five Ways to Make List Selects Work Harder for You

Mike Hayden says in his work with Millard Group’s clients that he’s seeing list exchanges becoming an ever-growing part of the industry. “A by-product of this is it means list rentals are down, and so is list income.

“Another trend impacting us,” he continues, “is the saturation of retail, which has stolen some market share from our industry. There hasn’t been a lot said about it in the direct marketing community.”