Five Ways to Make List Selects Work Harder for You

One surprising fact: Martinez originally thought some optimization tools would allow him to go into his “C” lists more, but that hasn’t happened. “We’re still just using these lists on a limited basis,” he notes. “C” lists for Design Toscano consist of book clubs and apparel catalogs, even some home catalogs with a different demographic, say, buyers who tend to be more conservative, whereas Design Toscano’s might be described as more artsy.