Five Ways to Make List Selects Work Harder for You

Today’s tools allow a cataloger to essentially lop off the bottom of a list, the poorest names, circulate a bit less but mail only the better names. Says Martinez, “We pay to run lists through this process, but we save on postage and paper by mailing fewer catalogs to people who probably wouldn’t respond anyway.” Design Toscano has found this process to be most effective in stopping the erosion of its quality list universes.