Five Ways to Make List Selects Work Harder for You

Other tools include optimization from co-op databases. Service bureaus can offer good customer and response modeling to enhance and improve list productivity, while product selects from the list owner allow you to drill deeper into the list for best results.

Susan Darling, group vice president, brokerage, at list company Mokrynskidirect, agrees, adding, “ZIP modeling has re-emerged as an effective way to boost marginal list results, expand into deeper selects on continuation lists and successfully test into out-of-category lists.”