Five Ways to Make List Selects Work Harder for You

5 Use the new list technology tools available. Today, list owners offer more selects and segmentation possibilities than ever before. Beyond traditional RFM, list enhancements such as demographics and lifestyle have become almost standard on lists with 12-month universes in excess of 150,000 names, according to Mokrynskidirect’s Montana. “The key to list success is utilizing many of the new segmentation tools available from list owners, co-op databases and service bureaus.”