Five Ways to Make List Selects Work Harder for You

4 Ask specifics when it comes to a list’s source. One significant area to ask about, says Statlistics’ Bagdan, is if more in-depth sourcing specifics are available. For example, how much of the file is Internet-generated? If that information isn’t on the datacard, have your broker ask for it.

“Sometimes, a list [owner] will say only catalog buyers, and won’t break out which sales come in via the Web vs. mail vs. phone. But this can be very useful information that companies are starting to track more carefully.”