Five Ways to Make List Selects Work Harder for You

Regarding another often-chosen select, the catalog multibuyer, Belardi feels these individuals aren’t always the best choice for prospecting. “A catalog’s best buyers, those who purchase the most from one or two catalogs, may already be so loyal they aren’t looking for other places to shop,” she explains. A better option for customer acquisition may be a catalog’s new-to-file buyers, Belardi points out.