Dig for Gold in Your Housefile
Five Ways to Improve Your Name Selection — and Your Profits
Tip #3: Don’t lock into a single methodology for segmentation.
Regression modeling is one way to analyze and act on a more expansive view of transactional-predictive behavioral data. Performance gains of 10 percent to 15 percent are common when using data obtained through this technique compared with traditional RFM methods.
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- CMS Inc.
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