By
Joe Keenan
, Senior
and Catalog Success
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5. Learn from testing. Run simple A/B tests, gauging such factors as subject lines, the time of the day the e-mail is sent, the effect rich media has on an e-mail and other factors that can affect open rates.
You can access the entire whitepaper by clicking on this link: http://www.responsys.com/downloads/white_papers/Responsys_eMarketing_Engagement.pdf .
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