Five Ways to Ensure E-Mail Provides a Positive Customer Experience

4. Cross all channels. E-mail messages should be integrated with marketing messages across all channels, including print, mobile and in-store promotions, the whitepaper says. This allows for a complete profile of customers and helps determine their preferred platforms for being reached. It’s necessary for all employees (sales, support, call center) to have a complete view of customers at each interaction point. From this, marketers can measure and plan programs, including predictive modeling.