By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
4. Cross all channels. E-mail messages should be integrated with marketing messages across all channels, including print, mobile and in-store promotions, the whitepaper says. This allows for a complete profile of customers and helps determine their preferred platforms for being reached. It’s necessary for all employees (sales, support, call center) to have a complete view of customers at each interaction point. From this, marketers can measure and plan programs, including predictive modeling.
0 Comments
View Comments
- Companies:
- Responsys
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
Related Content
Comments