Five Ways to Ensure E-Mail Provides a Positive Customer Experience

1. Have e-mails automated to customer life events. By sending personalized e-mails triggered by events, such as point levels for a loyalty program, anniversaries and last time shopped at the store, among others, you increase customer engagement.

2. Make a good first impression. Since the first e-mail a customer receives is the one most likely to get opened and read, make the most of this opportunity. Avoid irrelevant and untargeted messaging, which can lead customers to turn away from your brand altogether. By including special offers, such as free shipping, percentage off, loyalty program membership and others, you can help engage customers with e-mail.