By
Joe Keenan
, Senior
and Catalog Success
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As e-mail continues to grow as a viable channel for multichannel marketers, its impact on the overall customer experience must continuously be addressed. Just like any other touchpoint the customer has with a company, e-mail creates an experience, says Scott Olrich, chief marketing officer at Responsys. In a recent whitepaper from this on-demand marketing solutions provider entitled “Email Marketing’s New Rules of Engagement: The customer experience moves front and center,” Responsys offers several tips on how to optimize e-mail marketing campaigns, creating a positive experience for customers. Here are some of the whitepaper’s most notable pointers.
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