Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

If your copy is written in a manner that you couldn’t comfortably speak to another human being, why are you writing it that way? Write the way today’s consumer speaks. Well, at least in the manner most people speak (maybe refrain from the “anizzles” of Snoop Dogg).

This comes into play especially on the Web where people have far less patience. Cut to the chase. Spit it out. Show the benefits. Move on to the next product.