Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

The technology in key online tools, such as search engine optimization and search engine marketing, e-mail marketing, affiliate marketing and online digital catalogs, is continuously updated, and, needless to say, it’s getting better all the time (yikes, quoted another ’60s song there). We all know that. But if you came through the traditional catalog ranks, how well attuned are you — and are people at your company — to being totally on top of fast-changing technology?