Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

2. Get even more ‘cyber’ this year.
Boy, that’s an outdated phrase, isn’t it? More than a decade ago, when I was still figuring out how to use the Web (I think we still called it the “World Wide Web” back then) as well as e-mail, I recall somebody e-mailing me a message telling me to “get cyber!” All he meant by this was that I needed to make better use of the emerging online tools, because I was still aloof to the whole thing.