Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

Too many catalogers rely on their printers to keep them up to date on postal matters. We named the column launched in Catalog Success last year that Gene wrote (and has since stepped aside in favor of his former colleague Kathy Siviter, whose first column will appear in our March issue) “Understanding Postal” for a reason: Catalogers by in large — and there certainly are exceptions — just don’t get postal. Wrong time for that.