Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

5. Go postal.
No, not in the morbid, creepy sense, of course. Assign someone in-house to become an expert on all things postal. Gene Del Polito, the Association for Postal Commerce’s relentless president, for years has beat his head against a wall to get catalogers to become wiser to postal matters. As brilliant a guy as Gene is, it just seems that few listen to this battle cry.