Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008
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Paul Miller
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The merchandise is all feel-good with a touch of nostalgia thrown in for good measure. I bought my wife a necklace locket recently that she was dying to have. It’s the kind your grandmother used to wear that you could open up and find a tiny sepia photo of your great grandfather inside. It’s not terribly expensive and hardly original. But it’s all packaged along with other feel-good items inside the little boxy mall stores that entice you to go in and explore.
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Paul Miller
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