Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

Take the case of Brighton Jewelry, a 17-year-old retail company that has steadily expanded to 6,000 stores around the country and is only now making a big name for itself. The company sells women’s accessories from head to toe in a manner designed to make women feel elegant and special not only while shopping (as well as husbands like myself while shopping for our wives), but after they walk out of the stores with their fancy gift bags, colorful tissue wrap and the like.