Five Ways to Bring Your Catalog/Multichannel Business in Tune With 2008

4. Is it all about the merchandise?
Oh yeah, sure. But where can you really find unique merchandise these days? You sure won’t find much on your sourcing excursions to China. Everybody’s been there, bought that.

So I feel that for catalog/multichannel merchants, it’s more about how you present and package the merchandise. This is certainly nothing new, but it’s become more important year after year. Consider this non-direct marketing example if you will: