“Bitcoin just hit $15,000.” “People are spending millions on CryptoKitties.” These stories are creeping into the mainstream and creating much more general awareness of cryptocurrencies and the blockchain than even a few short months ago.
It’s still early in terms of the public’s understanding of blockchain technology, but the application that could change that quickly is e-commerce. Once blockchain comes to household-name retailers, interest is going to reach even more of a fever pitch.
In anticipation of more informed consumers, retailers and brands should already be bracing themselves for the impact of blockchain. Companies that can leverage it effectively are going to find themselves at a significant advantage over those scrambling to figure it out. With that in mind, here are five major ways that blockchain is changing e-commerce.