By
Matt Griffin
and Catalog Success
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www.amacombooks.org<%2Fa>,%20$21.95),%20Maria%20Veloso%20gives%20five%20tips%20on%20how%20you%20can%20write%20copy%20that%20takes%20advantage%20of%20your%20customers’%20method%20of%20viewing%20your%20Web%20site.%201.%20Use%20bulleted%20lists%20to%20summarize%20content.%202.%20Highlight%20selected%20keywords%20or%20phrases%20by%20using%20bold%20or%20italic%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Ffive-tips-writing-easily-scannable-web-copy-53560%2F" target="_blank" class="email" data-post-id="6907" type="icon_link">
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4. Present only one idea per paragraph.
5. Use the inverted pyramid style of writing. “Present key points and conclusions first, followed by less important information and background material,” Veloso writes.
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