By
Matt Griffin
and Catalog Success
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www.amacombooks.org<%2Fa>,%20$21.95),%20Maria%20Veloso%20gives%20five%20tips%20on%20how%20you%20can%20write%20copy%20that%20takes%20advantage%20of%20your%20customers’%20method%20of%20viewing%20your%20Web%20site.%201.%20Use%20bulleted%20lists%20to%20summarize%20content.%202.%20Highlight%20selected%20keywords%20or%20phrases%20by%20using%20bold%20or%20italic%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Ffive-tips-writing-easily-scannable-web-copy-53560%2F" target="_blank" class="email" data-post-id="6907" type="icon_link">
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1. Use bulleted lists to summarize content.
2. Highlight selected keywords or phrases by using bold or italic fonts or by underlining, writes Veloso. This will help scanners move through your Web copy more efficiently.
3. Write meaningful subheads rather than amusing or clever ones. This will direct customers to points they find important.
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