Five Things You Need to Know for Successful E-mail Personalization

So if customer data is updated in one channel, Junction Solutions officials point out, it’s immediately shared across the remaining channels and is immediately available for use in whatever personalization effort those channels are planning.

4. Gain support from all channels. If silos still exist within your company, work across them to achieve deep personalization. All channels must be committed to collecting transaction data that can be used to develop a picture of each customer if personalization is to succeed, the whitepapers’ authors write.