Five Things You Need to Know for Successful E-mail Personalization

If, on the other hand, customer analysis reveals that type A customers have significantly different needs from type B customers, then message customization may be appropriate. But you’ll have to test whether one-to-one personalization — which includes not just adding customers’ names to e-mails, but also creating messages relevant to each of those customers based on purchase history — is cost-effective in the long run, Junction Solutions’ officials note.