Five Things You Need to Know for Successful E-mail Personalization

But before you can start slapping your customers’ names and other personal details on all of your outbound e-mails, there are five things you’ll need, according to a recent white paper from catalog management software provider Junction Solutions.

1. Know whether your customers will benefit from personalization. If all of your customers have the same needs and produce the same lifetime value for you, then there’s no point in providing a customized message for those customers, the whitepaper’s authors write.